Internalise a sales playbook

Internalise a sales playbook

To practise a new or updated sales script, you need scenarios that recreate the real customer conversation.

To practise a new or updated sales script, you need scenarios that recreate the real customer conversation.

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Knowing a script is not enough in conversation

First conversation, needs analysis or objection handling: every sales team has call guides that describe how a conversation should go. On paper the steps make sense. In a conversation, though, you have to say them, not read them. If you're new, you may know the steps but have never said them in front of a customer. And if you want to practise a sales script after it has changed, you'll notice that under pressure the old version comes back first.

Four things help you really internalise a call guide:

  • Practise section by section. Not the whole conversation at once, but first the greeting, then the questions about needs, then the objection.

  • Learn the key lines word for word. They should be there when you need them. Everything else can come in your own words.

  • Have someone check which steps land. Someone who holds the call guide and listens in notices straight away what's missing.

  • Change your counterpart. Someone else asks different questions and makes you stay flexible.

With Fioro

Practise the script with Fioro until it sticks

The roleplays in Fioro follow your team's call guide, with the conversation steps your company has set. After every roleplay, the assessment shows which sections stick, how well you lead the conversation and how you can improve. You practise by voice, as often as you like and with no consequences for a real customer. If a scenario is missing, the coach creates a roleplay based on what you tell it.

  1. Choose a practice scenario and start the roleplay.

  2. Go through the assessment, see which steps landed and start the coaching session the coach suggests.

  3. Work your way up level by level, from simple to more demanding, until you feel confident, even with changing counterparts.

What it looks like in Fioro

Each scenario reflects a call guide, level by level.

Each scenario reflects a call guide, level by level.

Frequently asked questions

Does Fioro check whether I really stick to our call guide?

Yes, a good assessment looks not only at the overall impression but also at how you handle each individual step of the conversation. With Fioro, you get feedback on the key statements and see your score compared with your team.

What happens if one particular point keeps tripping me up?

Then it pays to practise exactly that point instead of repeating the whole conversation. Fioro suggests a suitable coaching session and shows you better wording for the parts that don't feel natural yet.

Where can I practise sales conversations online?

Roleplays with an AI that reacts as the customer and then shows you what to improve work well for this online. In Fioro, you practise with scenarios that follow your team's call guide and work your way up level by level.

How can I practise a sales script before I use it with customers?

You can practise a sales script in roleplays by voice, where a realistic counterpart reacts and you get targeted feedback afterwards. The Fioro coach offers practice scenarios for this with an assessment after every attempt.

About Fioro

Fioro is the AI coach for sales teams. You practise customer conversations in realistic roleplays and prepare real meetings with a coach that remembers every conversation.