Imagine a world in which success isn't inherited, given away, or prescribed—but based solely on performance. A world in which commitment, courage, and perseverance are the only things that count. This world exists. And its protagonists are independent sales partners, franchisees, brokers, and freelance sales representatives.

What they all have in common: They are not employees, not followers of orders, not cogs in the machine. They are entrepreneurs. They go where resistance awaits – but also where great opportunities are to be expected.

These people write their own success story every day. With every call, every customer appointment, every conversation. With every decision for the client – and with every step others don't want to take. Because here, it's not the big name on the business card that counts. Not the fixed salary or a comfortable career plan. Here, only one thing counts: your own performance.

At Fioro, we believe in meritocracy, in personal responsibility and entrepreneurial spirit. And that's precisely why we asked ourselves: How can we support those judged daily by their own performance? How can we help them optimally prepare for client meetings – and conduct them confidently?

One step ahead in every conversation– that's the crucial difference. It's the point where great salespeople differ from good ones. Those who know their customers better than their competitors, who anticipate their objections, who aren't surprised but are perfectly prepared - mentally, professionally, rhetorically - build trust. And trust is the true essence in sales.

Our route to the perfect customer conversation

That's precisely why we have developed a plan. A plan that translates our vision into technology. A plan that helps our users become what they aim to be: unbeatable.

We pursue our goal in three steps: From a secure training environment to prepping actual meetings finally to direct support during customer conversations. The more powerful and reliable our technology becomes, the more Fioro transforms from a training partner into a daily advisor - and ultimately into an invisible companion that makes every customer conversation a success.

Step 1: Sell to the AI – train under real conditions

Imagine a newcomer no longer practicing "in the dark," but with a sparring partner who tirelessly analyzes with razor-sharp precision. Our AI platform simulates real customer conversations – with objections, surprising turns, and changing conversation partners. The “friendly decision-maker”, the “stressed-out managing director”, the “opinionated purchasing manager” – all of them available for a simulated sales role play.

The best part? Direct feedback. Measurable progress. And maximum flexibility.

Everyone can train whenever, however, and as often as they want. Every mistake is a learning opportunity. Every repetition strengthens the performance. This creates not just routine, but excellence. What was once only possible with expensive training programs now happens directly in a daily work routine – integrated, personalized, and efficient.

Step 2: Let the AI prepare you - Coaching for every customer conversation

In the second step, the AI becomes a personal coach for appointment preparation. Always available when questions arise. Always ready when uncertainty looms. In the run up to any customer appointment it provides the perfect preparation for a conversation: What do I need to know about my counterpart? What questions and objections can I expect, and what are the best ways to respond to them? How do I conduct a conversation about added value instead of discounts? How do I differentiate myself from the competition—not with empty phrases, but with substance?

No theoretical gibberish, but practical knowledge. Clear, relevant, context-specific. To the point. Fed from a sea of data, our AI delivers concrete, tangible insights.

Step 3: A digital sales companion – always by your side

So far, we've been building steps one and two since the end of 2023, started working with thousands of independent sales partners from industries such as solar and energy, real estate, prefabricated housing, and real estate financing, and scaled from zero to a six-figure ARR in three months. We've been working on the third step since the beginning of 2025.

Now Fioro is becoming a fully-fledged digital sales companion. An intelligent partner that not only prepares, but actively accompanies you through the entire sales process.

The personal coach can now also actively present, pitch, and convince. Anyone who wants to can listen to what a perfect product pitch sounds like – and be inspired.

During customer interactions, they discreetly assist – as a subject matter expert, as a digital second voice. Of course, only when it's appropriate, desired, and professionally integrated. This makes the customer conversation a perfect symbiosis: human proximity and digital precision. Emotion and information. Trust and facts.

The result? Better conversations. Higher closing rates. More satisfied customers.

And most importantly: freelance sales representatives, field staff, and independent sales partners – they all become part of a powerful, intelligent team. With a co-pilot at their side who makes them better every day.

Because the challenges are growing day by day. Products are becoming more complex, competition fiercer, and customers more demanding. Those who rely solely on instinct will lose. But those who are willing to learn, grow, and use support will win.

And that's precisely why independent sales reps are at the heart of our plan. Because we are entrepreneurs ourselves. Because we believe in achievement. Because we know that nothing is more motivating than personal success - and nothing more fulfilling than the freedom to shape it oneself.

It's time. Time to take the next step together – and be one step ahead of everyone else.