About wattline GmbH

As an independent energy services provider, wattline GmbH is one of the leading specialists for professional energy cost optimization in Germany and Austria. Founded in 1999 and headquartered in Ruderting (Bavaria), the company operates the most powerful purchasing consortium for electricity and gas in the region: more than 29,000 member companies pool around 7 billion kWh of energy volume, creating exceptional bargaining power with suppliers. For context, that’s roughly equivalent to the annual electricity consumption of about 2 million German households.

As a family-run pioneer of the liberalized energy market, brothers Harald and Martin Praml have actively shaped competition for over 25 years. Through independent, vendor-neutral advice, they help mid-market companies secure fair terms.

This scale gives even small and midsize businesses access to exclusive wholesale rates. Independent benchmarks have shown average savings of more than 15% versus the market. In addition to group purchasing, wattline advises clients on the GHG (greenhouse-gas) quota, metering services, and energy-adjacent offerings such as reclaiming electricity and energy taxes.

wattline is an official partner of Verivox, a partner company within the BVMW (German Association for Small and Medium-sized Businesses), and a member of the BDEW (German Association of Energy and Water Industries).

Source: wattline

How wattline uses Fioro to train sales partners

The energy market has digitized rapidly: customers research electricity and gas tariffs online, compare providers in seconds, and expect precise, evidence-based answers. For wattline, that means preparing its sales partners not only with deep subject matter expertise but also with the communication skills to explain complex topics clearly and convincingly.

Traditional workshop sessions and webinars lay a solid foundation, but they hit limits when it comes to practicing entire customer conversations and receiving immediate, targeted feedback that sticks.

To bridge that gap, wattline integrated Fioro into its sales enablement. The AI platform augments company-wide training with an interactive practice environment: virtual customer conversations simulate real sales scenarios—from the first cold call with a gatekeeper to asking for referrals after a successful contract. During each simulation, Fioro analyzes question techniques, lines of argument, and relationship-building, then delivers precise feedback and actionable coaching tailored to wattline’s playbooks and target segments.

The impact was already evident in the pilot phase, when wattline consultants carried out almost 1,000 interactions with Fioro's AI coaches:

“The ability to realistically simulate typical customer journeys - from a cold call with a gatekeeper to a referral request after contract signing - with different customer types and based on our training materials immediately resonated with me.”

– Frank Greiser, Regional Sales Manager at wattline

Building on these insights, Fioro now supports every wattline sales partner along a tailored learning path. From first outreach and explaining technical topics to quantifying tangible savings, the teams practice every stage of the sales process.

Flexible difficulty levels and modular content ensure that newcomers and seasoned professionals alike are challenged appropriately - and even experts refine how they translate complex matters into clear, customer-friendly language. The result: consistent quality across locations, significantly shorter onboarding times, and meaningful time savings for leaders who can reinvest time in strategic growth.

Source: wattline

Impact on day-to-day sales

Through the integration of modern AI simulations, wattline is underlining its commitment to continuously expanding its sales excellence and raising the bar in the energy procurement market. The investment in Fioro pays off for wattline in several ways:

• Conversation and sales skills
  Especially in complex conversation situations, wattline sales partners can use AI simulations to practice challenging passages - from gatekeepers to price objections - until clear arguments and confident presentation become routine.

• Personalized learning paths instead of a one-size-fits-all course
  Fioro supplements the existing training program with adaptive modules: The platform recognizes strengths and potential in real time and provides exactly the exercises that each sales partner needs to make additional progress.

• Support in everyday sales
  The wattline sales partners are not only trained by the AI coaches, but also supported in their day-to-day business – from initiation and preparation to follow-up on customer meetings. This means that the training content flows directly into their everyday work.

“Fioro is a clear boost for our partners: they can refine their delivery without pressure and get targeted support for real customer meetings—from concise company briefs and potential contacts to suggestions for a focused agenda. That builds confidence for the conversation.”

– Martin Schotten, Chief Sales & Marketing Officer

Outlook: wattline’s innovative training ecosystem

With Fioro, wattline is establishing a forward-looking training ecosystem that accelerates sales qualification, makes learning outcomes measurable, and sustainably improves partner performance. By combining proven training formats with AI-driven role play simulations, technical content can become practical conversation routines, all locations operate on shared quality standards, and wattline partners continually develop their communication skills - anytime, anywhere. This sets the foundation for durable growth and raises the bar in energy consulting.